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Our Story

In 1987, Private Lives sprouted from the visionary minds of Ms. Shakuntala Kapoor and Ms. Beri. Since then, this dream project has blossomed into a captivating reality, exuding its essence under the astute leadership of Mr. Vikram Kapoor. Guided by a dedicated team of designers, Private Lives has become a symbol of celebration, offering a contemporary and fashionable range of products.

Our brand, synonymous with an inseparable array, finds its heartbeat in the vibrant city of New Delhi. Here, at Private Lives, we don't just craft loungewear; we curate experiences. From the meticulous hands of our designers to the curated selections for you, we infuse every piece with a touch of modern luxury and timeless style.

Our Philosophy

At Private Lives, we believe in more than just clothing; we believe in curating an experience. Our collections are designed to embrace the essence of relaxation, allowing you to unwind and rest in style. Welcome to a world where every piece is crafted to redefine your lounging moments. Our fusion of style is meticulously curated by a team of visionary designers, dedicated to redefining sleepwear, loungewear, and lingerie, their mission is to sculpt pieces that not only flatter your body but also evoke a sense of true beauty and confidence. Each creation is a testament to our commitment to elevating your comfort and style, ensuring that every piece embodies a harmonious blend of fashion and allure.

Our Philosophy

At Private Lives, we believe in more than just clothing; we believe in curating an experience. Our collections are designed to embrace the essence of relaxation, allowing you to unwind and rest in style. Welcome to a world where every piece is crafted to redefine your lounging moments.

Our fusion of style is meticulously curated by a team of visionary designers, dedicated to redefining sleepwear, loungewear, and lingerie, their mission is to sculpt pieces that not only flatter your body but also evoke a sense of true beauty and confidence. Each creation is a testament to our commitment to elevating your comfort and style, ensuring that every piece embodies a harmonious blend of fashion and allure.

Your Lounging Journey