{"product_id":"noorva-lungi-kurta","title":"Noorva Lungi Kurta","description":"\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eA Modern Expression of Effortless Luxury\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEmbrace the quiet elegance of tradition with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNoorva Lungi Kurta\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, thoughtfully designed for moments when comfort and sophistication belong together. Its relaxed silhouette brings an easy, graceful presence to your wardrobe, while the distinctive lungi-inspired character adds an artisanal touch that feels both timeless and contemporary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade for the man who appreciates understated refinement, this kurta moves effortlessly from intimate gatherings to festive occasions. Slip it on and experience a sense of ease that feels naturally luxurious—comfortable, confident, and unmistakably distinctive.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHighlights:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cspan\u003eElegant \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003elungi-inspired kurta silhouette\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed, comfortable fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContemporary interpretation of traditional Indian aesthetics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy movement and all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile design for festive and casual occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefined finish for an elevated everyday look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eFabric\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003ePremium, breathable fabric\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e selected for a soft hand-feel, comfortable drape, and effortless wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eStyling Tips\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePair it with traditional sandals or minimal leather footwear for an understated ethnic look. For festive occasions, add a classic watch or subtle accessories. Keep the rest of the look refined and let the distinctive silhouette take center stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eModel Details\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHeight:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e 5'8\"\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eWearing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Size M\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cspan\u003eMachine wash on a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003egentle cycle with cold water\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReverse the garment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e before placing it in the machine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eUse a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emild detergent\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003eDry in shade\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid harsh bleaching agents and excessive heat to help preserve the fabric and finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"GODSPEED RETAIL PVT LTD","offers":[{"title":"M","offer_id":41708751192122,"sku":"LK105-M","price":2090.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":41708751224890,"sku":"LK105-L","price":2090.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":41708751257658,"sku":"LK105-XL","price":2090.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1498\/7196\/files\/WhatsAppImage2026-09-29at13.58.44.jpg?v=1790674018","url":"https:\/\/www.privatelives.in\/products\/noorva-lungi-kurta","provider":"Private Lives","version":"1.0","type":"link"}